Concept art is where an idea takes shape before anything else exists.
I’ve created concept artwork across alcohol brands, restaurants, and the auto industry. Each project is different, but the goal is always the same: figure out what feeling a brand needs to create, then find the visual language to get it there.
Concept artwork created for Brand IQ as part of a rebrand for US-based Mexican restaurant chain, Cafe Rio.
Concept artwork for Replay Activate as part of their activation for Johnnie Walker Blue Label at Gleneagles, Scotland.
Concept artwork for Replay Activate as part of their activation for London Pride.